Leadership Insight: Kotter’s 8 Steps for Leading Change
1. Create a Sense of Urgency. Companies have a lot on their plates and are wedded to what they already do. therefore motivating change is a critical first step. Professor Kotter says you have to create a sense of urgency around the need for change. Kotter suggests that for change to be successful, 75% of a company’s management needs to “buy into” the change. This requires a major effort and explains why so few change efforts are effective.
2. Form a Powerful Coalition. You can’t do it alone. Kotter suggests that an effective change effort requires the change agent to bring together a coalition of influential people with a diverse power base within the organization. The leader of change mustidentify the true leaders in the organization and instill an enduring and serious emotional commitment to the end goal of the change effort.
3. Create a Vision for Change. Keep in mind Steven covey’s advice: “start with the end in mind.” An effective change leader must be able to convey a clear and compelling image of what it will look like if the change occurs. To motivate decision makers to change you must connect the outcome with established and accepted values.