15 Best Creativity TipsBy Dan Rockwell
“The only sustainable competitive advantage … is creativity.”
Disciplined Dreaming, Josh Linkner is changing the way I look at problems, solutions, and ideation. Here are a few highlights of a book I’m keeping handy.
Three types of Creativity:
- Breakthrough Innovation: instigating disruptive game-changers.
- High-Value Change: creating significant improvement.
- Everyday Creativity: making small changes in high frequency = big results.
15 Best Creativity tips:
Focus on curiosity not result.
- Ask, “In a perfect world, what am I trying to accomplish.”
- Warning: The problem you’re solving may not be the right problem. Redefine the problem again.
- Don’t create a memorable event, process, or program. Create a memorable experience.
- Create a “parking lot” where off topic ideas can be stored.
- Establish your own fictitious worst enemy and compete against them. Josh’s is Slither.
- Do someone else’s job for 3 months. (The most innovative company in the world practices this.)
- Create inspiring spaces. Many offices look like sensory deprivation chambers.
- Shake things up. For some that means having an off-site meeting.
- Look at your challenge through the eyes of a child, parent, villain, mechanic …
- Appoint a “blocker” whose job is to challenge every idea so you have to defend it.
- Change the problem you are solving. That’s where the Nintendo Wii originated.
- Find the most offensive, wrong solution possible. See if it’s opposite is the best idea.
- Warm up with fun games or exercises rather than saying, “It’s time to be creative.”
- Edgestorm, push your idea to the max. That’s where Cirque du Soleil originated.