Wednesday, November 28, 2012
Thursday, November 22, 2012
4 Scientifically Proven Steps to Mastering Change
This is a guest post from Matthew E. May. Matt is the author of the new book, The Laws Of Subtraction: 6 Simple Rules for Winning in the Age of Excess Everything, from which this story was adapted. You can follow him on Twitter at @MatthewEMay.
The mysteries of the mind and brain are many and complex. Neuroscience, through the magic of technology like functional magnetic resonance imaging (fMRI) is just beginning to unravel some of them. Given that my livelihood revolves around creativity, I have become fascinated with neuroplasticity.
Neuroplasticity is the mind's ability to change the brain. Yes, you read that right. Neuroplasticity radically reverses ages of scientific dogma, which held that mental experiences result only from physical goings-on in the brain, and we can't do much about it. But extensive studies by neuroscientists confirm that our mental machinations do actually alter the physical structure of our brain matter. So, when you change your mind, you change your brain. This is great news for most of us.
The issue all of us grapple with is change. Whether it's kicking a bad habit, coming up with new and original ideas, shifting a business focus, getting unstuck, changing unwanted behaviors, changing company culture, or trying to change the world. At the heart of the issue is changing minds and mindsets–in other words, unlocking the brain.
My fascination led me to a number of visits to Dr. Jeffrey Schwartz, a practicing neuropsychiatrist affiliated with UCLA, and author of a book called Brainlock. The reason I sought him out is that he deals with one of the most challenging and debilitating afflictions: Obsessive Compulsive Disorder (OCD). And here's the thing: he doesn't use drugs to treat patients. He teaches them to rewire their brain by changing how they think.
I'm interested in Dr. Schwartz's methods not because I'm curious about OCD, but because if he can help people with that kind of mental rigidity, think what can be done with the mind that isn't all locked up. He created a successful four-step approach, and as he described it to me, it seemed quite obvious that his method could easily apply to anything we want to change.
Step 1: Relabel
The first step is to Relabel a given thought or feeling or behavior as something else. For example, an unwanted thought could be relabeled "false message" or "brain glitch". This amounts to training yourself to clearly recognize and identify what is real and what isn't, refusing to be tricked by your own thoughts. You step back and say, "This is just my brain sending me a false message." (For someone with OCD, for example, instead of saying, "I have to check the stove," they would start saying, "I am having a compulsive urge to check the stove.")
This sounds easy, almost a trite affirmation like what they give you at one of those all weekend long shut-in sessions where you transform yourself into the someone you always thought you could be. It isn't. It's hard. Focusing on something completely different when your brain is sending long-embedded directions at you with overwhelming force, is incredibly difficult.
Step 2: Reattribute
The second step is to Reattribute, which answers the question, "Why do these thoughts coming back?" The answer is that the brain is misfiring, stuck in gear, creating mental noise, and sending false messages. In other words, if you understand why you're getting those old thoughts, eventually you'll be able to say, "Oh, that's just a brain glitch." That raises the natural next question: What can you do about it?
Step 3: Refocus
The third step, Refocus, is where the toughest work is, because it's the actual changing of behavior. You have to do another behavior instead of the old one. Having recognized the problem for what it is and why it's occurring, you now have to replace the old behavior with new things to do. This is where the change in brain chemistry occurs, because you are creating new patterns, new mindsets. By refusing to be misled by the old messages, by understanding they aren't what they tell you they are, your mind is now the one in charge of your brain.
This is basically like shifting the gears of your car manually. "The automatic transmission isn't working, so you manually override it," says Schwartz. "With positive, desirable alternatives—they can be anything you enjoy and can do consistently each and every time—you are actually repairing the gearbox. The more you do it, the smoother the shifting becomes. Like most other things, the more you practice, the more easy and natural it becomes, because your brain is beginning to function more efficiently, calling up the new pattern without thinking about it."
Step 4: Revalue
It all comes together in the fourth step, Revalue, which is the natural outcome of the first three. With a consistent way to replace the old behavior with the new, you begin to view old patterns as simple distractions. You devalue them, really, as being completely worthless. Eventually the old thoughts begin to fade in intensity, the brain works better and better, and the automatic transmission in the brain begins to start working properly.
"Two very positive things happen," Schwartz says. "The first is that you're happier, because you have control over your behavioral response to your thoughts and feelings. The second thing is that by doing that, you change the faulty brain chemistry."
Schwartz confirmed that his methods could be used to create change in any are of business, work, or life. "Since it has been scientifically demonstrated that the brain has been altered through the behavior change, it's safe to say that you could do the same thing by altering responses to any number of other behaviors."
What all of this meant to me was that we can learn to improve our ability to defeat the traditional thinking traps we fall into when we try to change our view of whatever challenge we're facing. We can override our default. We can retrain our brain by invoking the Apple tagline: Think different.
Sunday, November 18, 2012
Friday, November 16, 2012
Tuesday, November 13, 2012
Neil Gaiman's 8 Rules of Writing28 SEPTEMBER, 2012 by Maria Popova
"Perfection is like chasing the horizon. Keep moving."
In the winter of 2010, inspired by Elmore Leonard's 10 rules of writing published in The New York Times nearly a decade earlier, The Guardian reached out to some of today's most celebrated authors and asked them to each offer his or her commandments. After Zadie Smith's 10 rules of writing, here come 8 from the one and only Neil Gaiman:
- Put one word after another. Find the right word, put it down.
- Finish what you're writing. Whatever you have to do to finish it, finish it.
- Put it aside. Read it pretending you've never read it before. Show it to friends whose opinion you respect and who like the kind of thing that this is.
- Remember: when people tell you something's wrong or doesn't work for them, they are almost always right. When they tell you exactly what they think is wrong and how to fix it, they are almost always wrong.
- Fix it. Remember that, sooner or later, before it ever reaches perfection, you will have to let it go and move on and start to write the next thing. Perfection is like chasing the horizon. Keep moving.
- Laugh at your own jokes.
- The main rule of writing is that if you do it with enough assurance and confidence, you're allowed to do whatever you like. (That may be a rule for life as well as for writing. But it's definitely true for writing.) So write your story as it needs to be written. Write it honestly, and tell it as best you can. I'm not sure that there are any other rules. Not ones that matter.
For more timeless wisdom on writing, see Kurt Vonnegut's 8 rules for a great story, David Ogilvy's 10 no-bullshit tips, Henry Miller's 11 commandments, Jack Kerouac's 30 beliefs and techniques, John Steinbeck's 6 pointers, and Susan Sontag's synthesized learnings.
Image by Kimberly Butler